A California Non-Profit Corporation
Alliance for Retail
Energy Markets
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Customers Benefit from Direct Access and Retail Competition:

Energy choice benefits consumers bringing better
prices, services and technologies:

        •  Pricing options that respond to customer needs;
        •  Cleaner and renewable energy choices;
        •  More payment options;
        •  Improved bill presentation; and
        •  Advanced metering and data analysis.

Competitive retail energy markets have:
        •  Many buyers and sellers;
        •  Proper price signals for customers;
        •  Workably competitive wholesale markets; and
        •  Utilities that distribute energy but are not energy retailers.



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