A California Non-Profit Corporation
Alliance for Retail
Energy Markets
Email AReM

Retail Market Principles

1)   Customer Choice provides superior energy solutions for customers, enabling innovative product development and ensuring the most efficient retail market price.

2)   Customer Choice facilitates greater sustainable and renewable energy development and more efficient energy purchase decisions.

3)   Low income and special needs customers should be afforded equal access to competitive opportunities.

4)   Default service should neither create barriers to entry nor lead to cost shifting.

5)   Markets require stable and transparent rules and regulations for private investment to occur.

6)   The components of the default price of electricity should be transparent for all Californians.


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